Protecting Children From Tobacco Industry Interference
"History is repeating, as the tobacco industry tries to sell the same nicotine to our children in different packaging. These industries are actively targeting schools, children and young people with new products that are essentially a candy-flavoured trap. How can they talk about harm reduction when they are marketing these dangerous, highly-addictive products to children?”- Dr Tedros Adhanom Ghebreyesus, WHO Director-General. There are 1.3 billion tobacco users worldwide. Tobacco kills around 8 million people every year (more than 7 million active smokers and over 1 million non-smokers exposed to second-hand smoke), including 1 million in the Americas. Alarmingly, at least 37 million young people aged 13–15 years use some form of tobacco. The World Health Organization (WHO) adds that in Europe, 11.5% of boys and 10.1% of girls aged 13–15 years are tobacco users (4 million). Disturbingly, the life expectancy of smokers is at least ten years less than that of non-smokers. For man