Friday, 19 June 2015

Increase Social Media Use in Schools

The nation is now in a post Grade Six Achievement Test (GSAT) frame of mind. The results of the 2015 (GSAT) are now available and our students are about to embark on post primary studies.
As expected, some students are happy to have been placed at their school of choice, while others who fall in the minority twenty five per cent are wondering what went wrong why they were zoned.
We are very much aware that some of the high schools in Jamaica are more sought after than others. This is predominantly due to the public perception, effective management, as well as the schools track record.
Regardless of which school you are placed at life goes on and you can bloom wherever you find yourself once you apply yourself and remain focused with the help of parents and guardians. 
For the most part our schools have not done a very good job ats promoting their strengths to the general public especially during an era of social media. An added benefit of using social media is that schools have the opportunity to reinforce their ‘brands’. We tend to associate branding in the world of business, however, social media, such as, Twitter, Instagram, Pinterest and Facebook can be creatively used by our educational institutions to highlight to the public the diverse and enriched programmes unique to each school. Social networking is the new way to communicate.
Our schools need to incorporate more of the available social media technology to communicate with parents and guardians and students. Social networking continues to capture the imagination of many across the world. Interestingly, even those students who have learning disorders and whom we label as slow learners can become fascinated by and learn from the expertise associated with social media.
The fact is many of our parents and students are already using and sharing on social media sites. The time is now for us to be innovative and capture our students’ attention by using more of social media which will undoubtedly benefit our schools and students.
As a society we must do more to ensure that all our children learn regardless of socio-economic background and school attended.

Wayne Campbell